| |
 |
 RECORD
AUTOFINDER FAQ
How does this program benefit the
dealer?
|
|
Taps into the dominant
regional exposure of the Times Herald-Record Online Network
– more than 4 million visitor sessions in the last
12 months |
|
|
Strong local and consistent
promotion in the marketplace |
|
|
Allows you to target the
active local automotive shopper |
|
|
Delivers more qualified
prospects by providing information they seek 24 hours
a day, 7 days a week |
|
|
Helps match potential buyers
with the right vehicle, thus reducing sales time, allowing
for increased sales productivity and additional traffic
to the dealership Web site |
|
|
By using emerging Internet
technology, you enhance your image with prospective customers
as a “cutting edge” company, building value
with the prospect |
|
|
Sends your inventory to
Yahoo, one of the most-heavily trafficked Web sites, and
other CarCast marketplaces around the area |
How is the program promoted?
|
|
Massive, continuous print
ad campaign in the Times Herald-Record |
|
|
Participating dealers mentioned on
in-paper promotions
|
|
|
|
Aggressive Web site advertising
and dedicated placement on Record Online |
|
|
Occasional e-mail marketing |
|
|
Placement on all major
search engines |
How much time is required?
|
|
If the inventory is in
the Reynolds & Reynolds or ADP system, or if your
site is hosted with Cobalt, dealers' participation is
hands-free. We are able to import directly from these
systems |
|
|
If necessary, a THR representative
will visit your dealership once a week to take digital
pictures of the used car inventory (up to 30 cars per
week included in base price) |
|
|
Any manual updates to system
will be gathered and processed within 24 hours of the
visit |
|
|
The Times Herald-Record
will provide full service if needed. This would include
the database feed of all vehicles on your lot; updates
to the back-end system once a week; and monthly reports
of inquiries and traffic |
|
|
You may also choose to
update your back-end system yourself, as often as needed |
How much does it cost? Click
here.
|
|
