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107 THINGS
TO DO WITH YOUR WEB SITE
1. Sell your products/services securely online.
2. Post all of your promotional material (and save printing
costs!).
3. Include a survey.
4. Post up-to-the minute rates for products/services.
5. Allow visitors to hear your radio commercial (on demand).
6. Allow visitors to see your TV commercial (on demand).
7. Showcase your offerings with an attractive online catalog.
8. Post a navigable 360-degree photo of the inside of your location.
9. Post a map and driving directions.
10. Promote your latest sale.
11. Allow visitors to map a route from their door to yours.
12. Allow visitors to contact you by email via a form.
13. Present up-to-date company/organization news.
14. Include expert and frequently updated Q&A advice featuring
your product/services.
15. Present an event calendar.
16. Hold a contest.
17. Post your latest newspaper advertisements.
18. Include information about your parent company/organization
and link to them.
19. Create a searchable database of your merchandise.
20. Post answers to customers' most frequently asked questions.
21. Allow visitors to make reservations online.
22. Create a virtual tour of your location.
23. Include visitor-friendly applications like an online calculator,
mortgage calculator, metric conversion calculator, etc.
24. Ask the Times Herald-Record about putting the latest news
headlines on your site.
25. Create a mailing list.
26. Promote your business-to-business services/products.
27. Create a Web-based email system your site visitors can use
and personalize.
28. Include a discussion board/forum.
29. Include a chat room.
30. Allow visitors to search your site by keyword.
31. Include a site map.
32. Feature customized e-postcards visitors can send from your
site.
33. Post information about your current eBay auctions.
34. Include a member directory.
35. Accept credit card payments online.
36. For site visitors from outside your area, include a page
about the Hudson Valley/Catskills.
37. Feature customer contributions.
38. Include a photo gallery.
39. Feature a customizable portfolio tracker.
40. Include a page/section for kids only.
41. Include a Web search engine.
42. Develop a rotating section for special/seasonal promotions.
43. Allow visitors to contact you by instant messanger.
44. Include a guestbook.
45. Feature multimedia presentations.
46. Include a poll.
47. Set up a customer service section.
48. Include stock market indices or ticker.
49. Allows visitors to automatically email a page to a friend.
50. Include your site on search engines.
51. Link to your local newspaper!
52. Profile the history of your organization/company.
53. Publicize your community service activities.
54. Promote and explain your certifications/qualifications.
55. Put printable coupons online.
56. Give 'em games.
57. Publicize awards your company/organization has won.
58. Publish your positive company/organizaton feedback/testimonials/endorsements.
59. Feature a photo of the week.
60. Include a staff directory, with pictures or audio/video.
61. Include information about your suppliers/manufacturers.
62. Describe the quality of your products/services/craftsmanship
in depth.
63. Include a page listing the media appearances of your company/products/services/organization.
64. Allow visitors to sign up for email announcements.
65. Put your brochures online.
66. Allow your visitors to sign up for free samples or trials
to download.
67. Provide real-time customer service.
68. Post your most recent PowerPoint presentation.
69. Allow site visitors to purchase promotional items emblazened
with your logo.
70. Include Flash presentations.
71. Put all of your policies and “legal-eze” in
one place.
72. Include a map showing your multiple locations and their
contact info.
73. Allow site visitors to purchase gift certificates online.
74. Include latest meeting minutes/agendas.
75. Feature a random inspirational quote.
76. Publicize your mission statement.
77. Feature a “hot zone” you can update yourself
from anywhere there is an Internet connection.
78. Include forms/applications your visitors can download and
print out.
79. Include your corporate/organizational profile.
80. Include your organizational chart.
81. Feature short biographies of your officers.
82. Post articles provided by your distributors about your products.
83. Reproduce your company/organization's flyers online.
84. Offer live chat events and interviews.
85. Create or participate in a link exchange program to draw
more visitors.
86. Allow visitors to sign up for a regular e-mail newsletter.
87. Showcase projects in progress.
88. Include registration to gather demographic data.
89. Promote your cause.
90. Create an online document library.
91. Create an extended business card for each member of your
company.
92. Test market new services and products.
93. Created “zoned” areas of your site to target
different demographics.
94. Accept payments via PayPal.
95. Let your customers know more about you and your values.
96. Archive older documents.
97. Publish your annual reports and press releases.
98. Include links to support material elsewhere on the Web.
99. Include 3D photos of your products.
100. Post an online media kit.
101. Create a place to put your instructional manuals for customers
who've misplaced theirs.
102. Post your menu.
103. Include today's weather and extended forecast.
104. Post your hours/schedules.
105. Post your employment vacancies.
106. Show individual merchandise in various colors/styles.
107. Write a column.
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